Activision blizzard stocks drop & loses $3.7 billion after diablo immortal's disastrous announcement1/3/2024 ![]() This change lagged the S&P 500's 0.12% gain on the day. The Chinese government has already banned "Winnie the Pooh" after internet users likened the cartoon bear's appearance to Chinese president Xi Jinping.Activision Blizzard, Inc (ATVI) closed at $83.34 in the latest trading session, marking a -1.14% move from the prior day. Some users are taking Overwatch hero Mei as a symbol for the Hong Kong pro-democracy resistance, hoping to turn the only explicitly Chinese character in the game into a meme that will get Blizzard censored by China. Blizzard has won praise for the diverse set of characters populating its multiplayer game "Overwatch." But the swirl of censorship and outrage around the Hong Kong protests also highlights the fine line American businesses must walk when dealing with China, especially companies like Blizzard or the NBA that have enjoyed reputations as socially progressive. With a burgeoning middle class, the Chinese market has become vital to many U.S. The Candy Crush franchise is expected to generate nearly $1.6 billion in sales in 2019, or about a third of Activision's annual overall sales. Activision's other big money maker is the mobile phenomenon Candy Crush, which it got in 2016 when it acquired King Digital Entertainment in 2016. But Activision is still waiting for approval from the Chinese government to launch the latest version of Call of Duty there, a factor that could explain why Activision was quick to ban a gamer for comments supporting Hong Kong.Īnalysts expect Call of Duty to generate $1.1 billion in revenue for Activision in the final three months of 2019, or more than 40% of its revenue in the key Christmas quarter. The company launched its latest mobile version of the game last week, and it has already garnered 100 million downloads. ![]() Blizzard is supposed to announce new titles at its upcoming gaming confab early next month.Īctivision's biggest game is Call of Duty. Hearthstone alone generated $385 million in sales in 2018, a figure forecast to drop to just over $300 million this year. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |